Why Choose Us?

PURPOSE. Sugi aims to become a symbolic distinction of Filipinos abroad that bears pride upon itself with aptness to blend with cultures of the west.

VISION. Be an inspiration for Filipinos all over the world to be proud of their origin, to dream and live without inhibitions and carry dignity wherever they may choose to live.

VALUES. Diligence. Bravery. Loyalty. Commitment & Love of family.

POSITIONING: Our brand is positioned as the clothing that tells who, what and where the person wearing it came from.

PERSONALITY: It represents skills, talents, perseverance and of course, a Filipino. 

VOICE. Humility, Origin, Survival, Determination & Family. 

"Deal. With. It."

Filters

Filters
PILIPINAS
PILIPINAS
PILIPINAS
Php599.00
FRONTLINER
FRONTLINER
FRONTLINER
Php599.00
Ang Bayan Ko
Ang Bayan Ko
Ang Bayan Ko
Php599.00
PINOY AKO
PINOY AKO
PINOY AKO
Php599.00
OFW BW
OFW BW
OFW BW
Php599.00
O F W
O F W
O F W
Php599.00

About Us

Fin Sugi

Store Owner

OUR STORY

We are four siblings and two of us are OFWs. We no longer have our parents. 

I work as a sorter of parts in a car company in Japan and my "ate" (eldest sister) work as a housecleaner and car washer in Australia.

Contrary to most belief, we don't have the best life abroad.

We may have a better paying job but we get paid by the work we do. Hard work + homesick = good pay.

In 2019, I was diagnosed with a serious ailment and won't be able to get back to work for God knows until when.

Our siblings in Manila were not capable to send help since they also live an average life over there.

But my "ate" is determined to pull me out from the fate of getting depressed and unable.

She worked by the day and do research at night, hoping to find a business that I can do at home so I don't have to go back to work where I carry tens of 20 kilo boxes spare parts everyday.

Her hope was, I can continue my therapy without worrying where to get the budget for the next medication is coming from. So I'd be able to get back to the happy person I was once.

Until finally, Sugi got started just this year at the height of pandemic.

It was a journey of ups and downs, of giving up and pushing forward.

But the need and the Filipino in us kept us pushing more. Can you resonate?

Later we've found out, she's also fighting her own battle with Breast CA & she is fighting it alone.

Can you see what my point is? Filipinos normally work for their family.

We are unselfish, we are generous, we love unconditionally.

We help the clan, we are happy to give, we are happy to see our loved ones enjoying life that we are able to make for them on our own expense.

This is one of the many stories of families, of siblings, of Filipinos particularly OFWs.

She did this all for the love of family, for the love of me.

We dedicate this work to all migrants & OFWs around the world who are all chasing their dreams.

Bless us all. Bless the Filipino people.